A few weeks ago, I was in a conversation with someone who quoted Ben Shapiro saying, “Facts don’t care about your feelings.” The tension between facts and feelings is a topic that’s been coming up quite a bit in discussions recently for me, as I’ve talked with people who are frustrated by how many people today ignore scientific research related to several issues that I don’t want to get into right now. My reason for bringing this up is that listening to these comments prompted a related thought.
Feelings don’t care about your facts.
You can have all the research in the world to back you up but when feelings are involved people (as a whole) just don’t care. You can’t root out deeply help opinions by inundating people with logical reasoning. It’s like if you’ve ever spilled cooking oil on your clothes and then tried to scrub it out with water. The facts just run right off because they doesn’t mesh with what we already hold true.
“As a result of the well-documented confirmation bias, we tend to undervalue evidence that contradicts our beliefs and overvalue evidence that confirms them. We filter out inconvenient truths and arguments on the opposing side. As a result, our opinions solidify, and it becomes increasingly harder to disrupt established patterns of thinking.” — “Facts Don’t Change People’s Minds. Here’s What Does” by Ozan Varol
At its most simple, “Confirmation bias occurs from the direct influence of desire on beliefs. When people would like a certain idea or concept to be true, they end up believing it to be true.” Once we get an idea in our heads, we tend to hold on tight to information that supports it and ignore or reject anything that would threaten this idea. These tightly-held ideas can be anything from a political view, to an understanding of how the world works, to a belief about yourself (“What Is Confirmation Bias?” by Shahram Heshmat Ph.D.).
It’s Not Just “Them”
We tend to think that we’re right and other people who disagree with us are wrong. We can easily see confirmation bias at work in others, and many of us are more than happy to point that problem out and offer correction.
This isn’t just a problem with other people, though. It’s a problem with you and me too. We all have confirmation bias about the things we believe. We all filter-out opposing information and gravitate toward the things that agree with us. No matter how rational and fact based we think we are, we’re also influenced by confirmation bias. If we want to understand why it’s so hard to change people’s minds we need to recognize what’s happening in ourselves as well as in them. Read more